Dr. Shadé Zahrai on Instagram: "You don’t rise to the level of your goals. You fall to the level of your identity. Psychology researchers like Wendy Wood and Benjamin Gardner have shown that habits that last are identity-based - not just about repetition or willpower. That’s why James Clear popularized the idea in Atomic Habits: real behavior change happens when you see yourself as the kind of person who already lives that habit. Identity first. Behaviors follow. 💪 Have you heard of this idea