What Is Positioning in Marketing - Search Videos

What is Positioning in Branding? | Explained with Indian Brands

YouTubeKritika Shukla

What is Positioning in Branding? | Explained with Indian Brands

Why do Dove, Lux, and Santoor all sell soap — but feel so different? That’s positioning. And in this episode, Kritika breaks down what it is and why every brand needs it. If you're learning branding or working in advertising, you need to know this. Episode 2 of Basics of Marketing — simplifying marketing for India, one brand at a time.

11.4K views5 months ago

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