Leaders at Dell and IBM achieved historic turnarounds because they understood how the cultural triggers of norms and rituals shape behaviors.

What motivates B2B technology firms to create new pieces of content? Do motivations vary by business type and size? To find out, 10 Fold surveyed 450 marketing executives who work for B2B or B2B-B2C ...

Exercise isn’t a depression cure-all — there’s no such thing. But plenty of research shows that exercise can reduce or even prevent symptoms of depression. Among people with depression and similar ...