Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse, ...
Players can enter the Bake Off tent in the immersive game and win (or lose) points as they vie to win the title of “Star Baker.” The game was developed by creative agency and studio Metavision, which ...
The Bake Off format is to head to Roblox as BBC Studios and Love Productions launch Star Baker on the global gaming platform.
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