Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Over the last several months, Sony Music Entertainment, BMG, Warner Bros., Hasbro, and even Gucci have all joined forces with Roblox. The platform has exploded during the pandemic, as the world’s ...

The Hyundai and Vans partnerships with Roblox offer the latest sign that marketers are taking the metaverse seriously. The term loosely refers to shared virtual spaces that bridge offline and online ...