Why it’s so addictive: Know the dangers — and how to break free Highlights Scrolling through content without end has implications for mental health and well-being, numerous studies show. “Infinite ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...

It's going to be a little harder to see more results the next time you Google something. According to SearchEngineLand, Google Search is killing infinite scroll in search. Infinite scroll has already ...

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A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus.