Now before you get into the hobby of creating your own characters, just know that you'll have to invest in some "Robux." That happens to be the game's primary form of currency, which is used to ...

A parent’s first glance at kids playing Roblox can be bewildering. They steer their little avatars at a frantic clip while tapping out bursts of competitive poppycock to one another via chat. The ...

Roblox Corp. Chief Executive David Baszucki won the loyalty of tens of millions of videogamers with a do-it-yourself approach to play that defies the industry’s typical formula for success. Now Roblox ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...