Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

Data has officially become the most important marketing tool, and it has never been easier to gain access to it. Just by knowing who your customers are on a personal level, you will gain insight into ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

PHILADELPHIA, PA — FullThrottle Technologies, LLC has introduced its GenAI-powered Audience Library, an innovative tool that revolutionizes the use of first-party data for businesses. This ...

True Industry Census: Based on global usage of Veeva's leading CRM Suite, Pulse is the most complete, timely, and accurate data set for HCP access. Unmatched Coverage: Access and engagement metrics by ...