There has been a lot of scrutiny around AI technology, and an increased attention on its application in the video game industry. Unity (U), the company behind the popular video game engine of the same ...

Game engine Unity has formed an AI Council to collaborate with its product leaders in accelerating innovation across the ...

Unity will launch two AI platforms aimed at speeding up content creation and making game worlds more realistic later this year. The company is also rolling out an AI marketplace that brings ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Worlds come alive across billions of devices with Unity Sentis while Unity Muse supports creators with powerful AI-assisted workflows to accelerate development of real-time 3D games and experiences ...

Unity CEO John Riccitiello has offered more insight into the engine provider's plans for AI tools and more, despite the recent setback with its assets marketplace. In an interview with Axios, ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Unity 6 enables these types of creatives generate breath-taking immersive and interactive outputs, including games, videos, ...

Unity, the software company that 70% of mobile games use, is deploying generative AI in games. It’s a massive strategic play that the company’s CEO says will drive similar growth in gaming to the 2D ...